Building a predictable lead pipeline that reduced prospecting time by 50% and filled the CEO's calendar with qualified sales calls
COMPANY
StartaChat Social Concierge
INDUSTRY
B2B Social Concierge Services
WEBSITE
startachat.co.uk
DURATION
12 Months
StartaChat needed to scale their B2B client acquisition but faced several critical challenges:
The goal was clear: They needed someone to become the "first touch" in their sales process—handling everything from prospecting to booking qualified calls on the CEO's calendar.
I became StartaChat's dedicated Brand Manager and Growth Partner, building a complete LinkedIn-based lead generation system from scratch:
Served as the "first touch" in the sales process, conducting strategic outreach to high-value B2B prospects using LinkedIn Sales Navigator and LinkedIn Helper automation. Identified decision-makers, personalized connection requests, and initiated conversations that led to qualified sales opportunities.
Built and managed a comprehensive Google Sheets-based CRM system to track every lead through the pipeline. Organized prospects by status (cold, warm, hot), managed follow-up schedules, and ensured no opportunity fell through the cracks. This system became the backbone of their predictable lead flow.
Conducted targeted data mining and scraping to identify ideal prospects matching StartaChat's client profile. Pre-qualified leads based on company size, industry, and decision-maker role before initiating outreach, ensuring high-quality pipeline from the start.
Ghostwrote all LinkedIn content in the CEO's authentic voice, including blog posts, videos, and static posts. Created thought leadership content that positioned the CEO as an authority in the social concierge space, attracting inbound interest while supporting outbound efforts.
Developed personalized messaging strategies and automated follow-up sequences that warmed prospects over time. Nurtured relationships through value-driven touchpoints until leads were ready to book sales calls directly on the CEO's calendar.
Personally managed 3 high-value client accounts after they closed. Created custom content, scheduled posts in content studio, and managed their LinkedIn presence via LinkedIn Helper automation to generate leads for their own target audiences - essentially providing white-label lead generation for StartaChat's clients.
Built CRM system, defined ideal client profile, set up LinkedIn Helper automation, established content strategy and CEO voice guidelines.
Conducted data mining, initiated first wave of outreach, tested messaging approaches, refined targeting based on response rates, began ghostwriting content.
Scaled successful outreach strategies, implemented automated follow-up sequences, consistently booked qualified calls, began managing closed client accounts.
Maintained consistent lead flow, managed growing client base, refined systems for maximum efficiency, delivered predictable monthly results.
LinkedIn Sales Navigator
Advanced prospecting and targeting
LinkedIn Helper
Outreach automation and sequencing
Google Sheets
Custom CRM and pipeline tracking
Content Studio
Social media scheduling and management
Let me build a predictable lead generation system that fills your calendar with qualified sales calls.